Growing up with a school uniform, Julianne Goldmark was always looking for ways to showcase her personal style and add to her mundane, everyday outfits. When hair accessories became her go-to form of self-expression, she decided to make her own. Goldmark launched Emi Jay alongside her mother in 2009 and underwent a brand refresh in 2019. Emi Jay remains deeply committed to making original, unique and quality hair accessories for women of all ages and backgrounds. The full line includes a variety of staples that make styling easy and expressive, from elevated claw clips to headbands and specialty scrunchies.
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