it started with a scarf. Donni story began in 2009, when founder alyssa wasko created her own comfortable, comforting scarves to cope with the death of her father donald. her friends began asking for them, and before long orders arrived from around the country through word of mouth alone. alyssa's personal creative outlet grew into donni., named in memory of her dad. drawing on the same characteristics of comfort and ease, neck warmers expanded into tube tops and sarongs became pants, and the brand grew into a full clothing and accessory line. as donni has grown, comfort is still their core reason for being. not only do they want to create elevated essentials with super special details (in the softest fabrics you’ll ever wear), but they also want them to make you feel entirely comfortable in your own skin. our goal is to create pieces that, whether lounging at home, running errands, spending time with people you care about, or exploring your city, make you feel confidently comfortable.
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